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Book Number   000094031
Dewey Call No.   381.0973 H357M 2013
Record Format   Monograph
  Printed language
ISBN   Link9780415678629 3080 Baht
Main Entry   LinkHastings, Gerard.
Title   LinkThe marketing matrix : how the corporation gets its power--and how we can reclaim it / Gerard Hastings.
Imprint   Abingdon, Oxon : Routledge, 2013.
Descr.   xviii, 203 p. :  ill. ;  24 cm.
Bibliogr.   Includes bibliographical references and index.
Contents   Contents: Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
Subject - Lib.Cong.   LinkMarketing -- Management.
  LinkConsumption (Economics)
  LinkConsumer behavior.
  LinkManipulative behavior.
Holdings   All items

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