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Book Number   000103565 Dewey Call No.   658.802 I61C 2015 Record Format   Conference   Monograph   Printed language Main Entry   International corporate and marketing communication in Asia conference on Creativity, cultural identity and corporate social responsibility (2nd : 2015 : . Title   Creativity, cultural identity and corporate social responsibility : International corporate and marketing communication in Asia conference on January 29 and 30, 2015 at Novotel Siam Bangkok, Thailand / Conference co-organised by Faculty of Communication Arts, Chulalongkorn University and The Media School of Bournemouth University. Imprint   Bangkok : Faculty of Communication Arts, Chulalongkorn University, 2015. Descr.   453 p. :  ill. ;  30 cm. Contents   Contents: A phenomenological study of using opinion leader in marketing communication: understanding food blogger, foodie, and food editor in culinary business in Indonesia -- Defining integrated marketing communications: views from Thai marketers -- Cultural identity in communication/media education: case studies of Thailand’s Chulalongkorn University and UAE’s Zayed University -- corporate identity pillars in a Malaysian government-linked company’s (GLC) corporate brand: upper management views -- Current status of consumer research in Thai film industry -- Is entertainment the key? creativity and emotional engagement as factors to buying behavior -- powerful or limited? effects of framing and fear appeal on individuals’ interpretation and attitude -- preliminary study of intergenerational communication competence in Thai organizations -- commitment balance: an opportunity for cross-cultural research -- CSR and stakholder engagement: perspectives from the United Arab Emirates -- The role of the media in shaping consumption habits among Vietnamese urban consumers -- From CSR to USR: repositioning public relations’ role in university social responsibility practices in Thailand -- Shall we ask them first? examining reference group influences on young adult consumers’ product and brand decisions -- ’Japan cool’ and the commodification of cute: selling Japanese national identity and international image -- The effects model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia -- A mauritian’s qualitative brand communication research journey in the UK: a cross-cultural perspective -- Corporate media and female representation: analysis of female characterization in dramas of Pakistan -- Incorporating the value of local wisdom in the CSR model: a case study in Aqua Danone in Klaten region, Central Java province, Indonesia -- The effect of product placement advertising strategy (PPAS) on Thai consumers: product adoption of boome Subject - Lib.Cong.   Communication in marketing -- Asia -- Congresses.   Social responsibility of business.   Cultural identity.   Creativity.   Creative thinking. Add.Entry   Chulalongkorn University. Faculty of Communication Arts.   Bournemouth University Digital Object   Cover    Holdings   All items

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