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Book Number   000105080
Dewey Call No.   658.80028563 S839A 2017
Record Format   Monograph
  Printed language
ISBN   Link9781119406334
Main Entry   LinkSterne, Jim.
Title   LinkArtificial intelligence for marketing : practical applications / Jim Sterne.
Imprint   Hoboken, New Jersey : John Wiley & Sons, 2017.
Descr.   xix, 344 p. :  ill. ;  24 cm.
Series   ( Wiley & SAS business series )
Bibliogr.   Includes bibliographical references and index.
Contents   Contents: Chapter 1 Welcome to the Future -- Chapter 2 Introduction to Machine Learning -- Chapter 3 Solving the Marketing Problem -- Chapter 4 Using AI to Get Their Attention -- Chapter 5 Using AI to Persuade -- Chapter 6 Using AI for Retention -- Chapter 7 The AI Marketing Platform -- Chapter 8 Where Machines Fail -- Chapter 9 Your Strategic Role in Onboarding AI -- Chapter 10 Mentoring the Machine -- Chapter 11 What Tomorrow May Bring -- About the Author -- Index.
Subject - Lib.Cong.   LinkMarketing.
  LinkArtificial intelligence.
Digital Object    Cover 
Holdings   All items

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