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Book Number   000105341
Dewey Call No.   658.8 D582C 2017
Record Format   Monograph
  Printed language
ISBN   Link9781119118879
Main Entry   LinkDiMarco, John.
Title   LinkCommunications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco.
Imprint   Hoboken, NJ : Wiley-Blackwell, 2017.
Descr.   xii, 201 p :  ill. ;  25 cm.
Bibliogr.   Includes bibliographical references and index.
Contents   Contents: 1. The Connectivity between Research, Writing, and Design -- 2. Writing Technical, Persuasive, and News Communication -- 3. Communication Design -- 4. Creative Research Methods -- 5. Design Tools -- 6. Marketing Projects -- 7. Advertising Projects -- 8. Public Relations Projects -- 9. Social Media for Marketing, Advertising, and Public Relations -- Index.
Subject - Lib.Cong.   LinkAdvertising.
  LinkInformation technology -- Social aspects.
Digital Object    Cover 
Holdings   All items

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